Cloud of I’s debut release and launch of the Global Arrivals initiative

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Psychedelic acid folkery and layered electronic sweeps, full of influences from the Middle East, the Gazing EP by Cloud of I is getting released in July and is the first release in our Global Arrivals programme aimed at giving young global artists a promotional foot-up.

Dreamt up in the 18th District, in a Paris squat, and realised back in her spiritual home, of Tel Aviv, Cloud of I is Yuli Shafiri’s first musical incantation. The song Sail Away launched the EP, from an artist who sees nature and earth as her biggest inspiration.

Whilst only 27 years old, Yuli is well educated on music from far away places. Her Mother’s family is from the Iraqi-Jewish community of India and her father’s family is Latvian and Lithuanian who came to Israel to founded a feminist agricultural Kibbutz called Kineret, on the sea of Galilee. So it’s no surprise to hear the journeying aspect of her songs as they grow and grow, sometimes growling, other times whispering yet always intent on climbing and descending.

Global Arrivals is a new curatorial programme and initiative that gives young global artists, who don’t fit traditional boxes and genres, a media platform to ensuring their music gets worldwide attention aimed at raising profile of artists with limited resource or promotional know-how. Further info and a call out to artists pending.

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