One the greatest stars of Brazilian popular music history, Elza Soares released a comeback record at 79 years old which received a storm of critical acclaim and saw her headline festivals around the world

Defying the years, Brazil's iconic star, icon and role model for so many Elza Soares released a new album in 2016 called 'The Woman at the end of the World' which lyrically tackles the burning issues of 21st century Brazil: racism, domestic violence, sex and drug addiction.

We managed the marketing for the worldwide campaign and delivered the UK media campaign with Elza gaining plaudits across the spectrum. At the end of 2016 it charted in Pitchfork's top 40 records of the year and in New York Time's top 10. The record won a Latin Grammy and Elza's live career rocketed out of Brazil and now she performs across the world.

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  • Client: Mais Um Discos
  • Project: Elza Soares
  • Focus: PR, international strategy, digital & content
  • Web: